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Technology friend or foe?

Is Technology Your Friend or Foe?

Reading time: 1 - 2 minutes

Technology, whether you like it or not, infiltrates and impacts every aspect of our lives.

Smartphones allow us to have the world at our fingertips and to be accessible wherever we are, even at the most inappropriate and inconvenient times.  But that doesn't make it a bad thing?

It's said that if you're in business you need to have a Facebook page, Twitter feed, LinkedIn profile, YouTube channel, an active blog and a website that acts as a repository for all your knowledge and information.  And that if you don't have this multi-pronged internet presence you are in fact invisible.  But it isn't just enough to have these, they have to be actively updated regularly.

There was a time when I thought this was all effort that was unnecessary and took up time I couldn't afford.  But seriously, I couldn't have been more wrong if I tried.  These days people don't reach into their desk drawer for the yellow pages; they "Google it".  And if they cant find you in the Google search they'll click through to a result on the page that meets their criteria.  So your page needs to be search bot friendly.

At Cliftons we've embraced technology - our website has plenty of info and ranks well with the search engines, we keep our Facebook, Twitter and LinkedIn pages updated and blog regularly, and even produce YouTube clips (my apologies to those who've seen Kurt and I).  We can access our system from anywhere, use iPads to facilitate what we do, and can check emails no matter where we are.

But despite this it wasn't until a conversation (on Skype) with our technology guru Graeme Campbell ( that I realised we didn't have but need a mobile version of our website.  So that has been actioned.

Reality is technology advances and cloud-based applications are going ahead in leaps and bounds.  If you're not prepared to change and move with it then playing catch up will prove difficult.

Where have you set aside time this week (Im writing this on Monday morning) to review (or engage someone to review) your technology and world wide presence?

Contact Clifton if you need to review your business's growth and efficiency strategies.

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