Our Insights

How do you attract your ideal client or customer?

It's one of the biggest or most perplexing questions facing many business owners. Or to use a fishing analogy, landing the Trophy Fish.  Following are a few of the techniques I have learned over the years.

Your Nightmare Competitor is coming.
What are you doing about it?

In a previous blog I brought up the concept of nightmare competitors from a book I was reading called 'Rocking The Ship' (Amazon best-seller, available here). You can read that blog here.

I recently undertook a masterclass with the co-author, Mat Lock, which has helped me to implement the ideas raised in my own business.

Everyone loves a good comeback story, but very few happen without brutal truths and planning.

Every business has its challenges. To sit here and tell you that nothing will go wrong would be flat out lying to you. The reality is every business faces challenges, particularly financial challenges, at some point. It might be losing your biggest client, having a slower year, or perhaps going through a breakup in a partnership.

Want to Rule the Comeback? Don’t put your head in the sand!

Employee or Contractor - the ongoing debate that is had virtually daily in the building industry.

Let's face it - the ATO and the government don’t like individual contractors.
The reason?
They are looking after worker rights which is totally fair and reasonable. I am pretty sure every business would be engaging contractors rather that employees if they could - don’t have to pay super; don’t have to withhold and remit tax; pass on more responsibility to them (share the risk); get rid of them at any time.

I often wonder when talking to business people what their plan is on how to exit the business in future.

And generally when asked the answer is a shrug of the shoulders and the iconic Aussie response “Dunno”.

It's almost Christmas again, and with the ensuing busyness we might forget to properly wind down.

For years I was guilty of not taking proper holidays. I'd always figured that with the business closing for about 2 weeks over Christmas and New Year, then 6 other public holidays during the year, that was enough.

But is it really? And what about not really getting away but being in constant contact with "the office"?

Does it feel like there's people just sucking the life out of you?

Earlier this year I was at a business seminar with one of the key note speakers being a Hindu priest and international speaker named Dandapani.  I was dubious as what I would get from him, but he was a thought provoking speaker in many ways.

One interesting idea was looking at energy management in our lives.  Personal energy is a finite resource, like money and we need to be wise in choosing where we spend that energy.  Where your awareness goes, energy flows.

In order to manage the flow of energy we need to identify and deal with Energy Vampires in our lives.

It seems that dodgy developers and builders have ruined it for all.

And as such the way GST on construction is dealt with is changing.

Developers and builders are likely to experience tougher days ahead as cash flow starts to get tougher, with new GST laws to start on 1 July 2018 and a weakening confidence in the property sector.